What is the games console industry approach with regard to new market entrants?
The basic tenets of the Industry Self-Commitment are based on sound engineering principles that ensure a rich gaming experience in the most energy-efficient and cost-effective manner possible. Industry is confident that compliance with the Agreement, in addition to being environmentally beneficial, makes good business sense. Entrance into the games consoles market requires considerable investment and development and it is extremely likely any new entrant will be known in advance. In such cases, the GCVA is open to extending membership to new entrants.